Flexitricity: Flexible asset optimisation and British electricity-market access

Flexitricity operates flexible demand, generation and battery assets in Great Britain through control systems, trading and a staffed control room.

Best for: Flexible loads, batteries and generation needing British market access and continuous operational dispatch.
Less suited to: A global self-service IoT platform or meter-only monitoring purchase.
Deployment: Site outstations or software interfaces, central optimisation and a 24-hour control room.
Data in: Asset operating data and availability through project-specific control interfaces; market information for optimisation.
Pricing: No public standard tariff for the complete service.

Overview

Flexitricity combines asset control with participation in Great Britain's electricity markets. Its service overview separates battery storage, co-located assets and demand-side response, rather than describing all flexibility as one product. The company also operates a control room that monitors and adjusts assets around the clock.

This makes it a managed operating service rather than a stand-alone analytics application. Its infrastructure description joins site outstations and software interfaces with forecasting and dispatch. An industrial participant brings operating constraints and available flexibility; a battery owner brings storage capacity and an operating strategy. The common element is converting asset capability into an executable market position while maintaining the connection to the physical equipment.

Offering

Battery optimisation and demand-side response address different assets. A battery can move energy between periods within its charge and power constraints, while an industrial process may only tolerate specific changes to load or timing. Flexitricity presents both within its service range, alongside co-located assets.

The market-access menu names energy trading, the Balancing Mechanism, frequency response, reserve services, the Capacity Market and local flexibility routes. FlexGO is the company's route for industrial, commercial and aggregated domestic assets. These are market and service choices, rather than additional measurement features in a controller. Revenue stacking remains dependent on the asset and the relevant programme.

Technology

Flexitricity's infrastructure page describes proprietary outstations, software interfaces and automated control linked to a staffed control room. Forecasting and optimisation use operating information to identify market opportunities, while dispatch connects those decisions to the site. The public description does not provide a general device register-map catalogue.

The company timeline records live demand-response operations from 2008, later entry into the Balancing Mechanism and subsequent asset-meter and virtual-trading qualifications. These milestones concern market participation, not interchangeable field protocols. A useful technical comparison therefore distinguishes site connection, asset control and market qualification: success at one layer does not establish that the others are already configured for a particular installation.

Markets

Flexitricity explicitly serves Great Britain, partnering with businesses that provide flexibility to the electricity system. Its coverage includes industrial demand, generation and utility-scale batteries. The battery service addresses storage operation, while the demand-response route uses flexibility in customer loads. The company also identifies co-located assets as a separate service category.

Its history records the first dispatch of an EV charge point in 2019 and the launch of FlexGO in 2025. This illustrates the expansion beyond large conventional plant into other flexible assets. The common market focus remains British electricity-system services; the public offering should not be interpreted as identical market access in every country.

Company

Flexitricity's history dates its founding by Alastair Martin to 2004 and live operations to 2008. It records acquisition by Alpiq in 2014, a later combination with Velox Power under Quinbrook, and acquisition by Drax in 2026. Those changes matter when reading older supplier descriptions that still name a previous owner.

The current website identifies Edinburgh as headquarters and describes a 24-hour control-room operation. Its history separates the business's original formation from subsequent market qualifications and product launches. The profile therefore uses 2004 for founding, while treating the 2008 operational launch and later milestones as distinct developments in the company's service history.